The ad that never ran

Here's an old one. Dong-A Pharmaceuticals contacted me in early 2002 about doing a newspaper ad. They were doing a series of ads featuring young people with extraordinary achievements, and how Bacchus, the company's flagship energy drink, was supporting such spirits. They showed me the concept design of the ad (on the right), which indicated that I was to be the second person on the series. After several hours of photo session, the studio came up with a finalized photo (small inset photo on the lower right) to be used for the actual ad. I went home and waited for the ad to appear, but eventually I was told that the ad run was canceled. A couple of months later the second series of the ad appeared, featuring a college student that flew fighter jets several times. Oh well. Click on the photo for a larger image.


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